I was watching the Today Show the other day and Nina Garcia was saying that designers, being more mindful of the current economic crisis, are designing things that jump out at us and compel us to buy - designing things we covet. I haven't seen any of that. I mean, Oscar de la Renta doesn't usually disappoint but his collection is blase at best.
Nina Garcia's comment really gave me something to think about. I was recently out at Phipp's (Atlanta's "chic" mall) looking at clothes, shoes and accessories I can't afford. Even before the economy tanked I couldn't afford most of what is being sold at Phipps, but at least back then there were things I felt like I couldn't be without. I wanted them that badly, I'd do anything to make it happen. Skimp on the groceries or the going out to get that expensive pair of shoes. I don't see anything that makes me want to do that.
Nowadays, its important for designers to man up. Design things that really make you want to enter the combination code to your wallet and open it up. I mean people, myself included, aren't freely opening up their wallets to give out money. If you have any shot at making me buy your ultra expensive clothing, shoes, accessories give me something I can't live without.
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